Loss of Libido Messing With Your Head?

What Drives Your Libido?

Female loss of libido has long been a mystery. Is the solution all in your head? Drug makers sure hope so.Is sex–or lack thereof–all in your head?

The German maker, Boehringer Ingelheim GmbH, sure hopes so.  They’re working on a drug (flibanserin) that blunts female inhibition. In comparison, Pfizer’s drug, Viagra, works by targeting blood flow to the penis.

If they succeed, they will score big time: the U.S. market for medicines to rekindle female libido is estimated at more than $2 billion a year.

If flibanserin makes it to market (remains to be seen), it will be the first success after a series of failures from drug makers that include Procter & Gamble Co. and Pfizer. In fact, Pfizer abandoned efforts to adapt its little blue pill into a little pink pill in 2004; they closed sex-health research at the end of last year.

Women sure are tough to understand.

If you’re a man.

And here’s why. Men are digital—the penis is either up or down, on or off, a one or a zero, big or small (joke, that last bit). Women are analog—everything counts and I mean everything, including, how much red wine you had at dinner; whom you have to phone tomorrow; where your soul was 19 lifetime’s ago; what that weird psychic said or worse didn’t say; which shoes to get, the purple or the snakeskin?; why your girlfriend made that comment about your new jeans looking ‘comfy’; if he called you when he said he would and what was with that rushed tone of his?; why he made that comment about you liking walnuts so much; and how he came dangerously close to running over your cat that night he pulled out in such a hurry.

You get the picture.

You’re a woman.

Boehringer is avoiding potentially offensive words such as frigidity and refers to the problem its pill addresses by its clinical name, hypoactive sexual desire disorder, or HSDD. After all, every pill needs a disease, right?

I say, go ahead and launch your drug for HSDD.  But be prepared for the worse. The last thing women need is another thing that just fucks with their head.

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